Report claims Microsoft’s Detailed Plan to Rule the Mobile World with Nokia, RIM, and Skype..
There are two ways to look at this plan: first, it’s definitely a bold bit of forward thinking by Microsoft, and it allows the company to leverage development efforts across multiple platforms while providing the opportunity for a massive fresh start in the marketplace if and when the new branding is unveiled.It wasn’t so long ago that Redmond’s Windows Phone reboot mantra was “the phone is not a PC,” but now it seems everything else is turning into a phone, running the Metro UI on an ARM SoC.
If anyone can make a comeback in the mobile industry, it’s the software giant, Microsoft,but the question remains, can the world’s largest software company ever come back from the Windows Mobile operating system and leave a real mark on this space? The answer, we believe, is yes, and Microsoft is making all the right moves.
Let’s rewind a few years back. Microsoft has a complete monopoly on various industries such as computer’s operating systems (Windows), word processing software (Office), and many more.
The partnership with Nokia is a stroke of genius," says Brian Reed, vice president of products for BoxTone, a provider of mobile device management services. "Nokia is fighting for its life. The company needs Microsoft, and Microsoft needs a strong mobile partner who can deliver compelling hardware."
Don't forget that, despite Nokia's recent troubles, it still has the largest installed phone base and an overall strong brand.
(Credit: Pyramid Research)